{"id":26527,"date":"2019-08-27T08:09:51","date_gmt":"2019-08-27T11:09:51","guid":{"rendered":"https:\/\/noticiasmercedinas.com\/site\/?p=26527"},"modified":"2019-08-27T08:11:58","modified_gmt":"2019-08-27T11:11:58","slug":"publicista-paulo-lucia-y-el-marketing-queremos-aportar-al-desarrollo-de-las-pymes","status":"publish","type":"post","link":"https:\/\/noticiasmercedinas.com\/site\/2019\/08\/27\/publicista-paulo-lucia-y-el-marketing-queremos-aportar-al-desarrollo-de-las-pymes\/","title":{"rendered":"Publicista Paulo Luc\u00eda y el marketing: \u00abQueremos aportar al desarrollo de las pymes\u00bb"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-26528\" src=\"https:\/\/noticiasmercedinas.com\/site\/wp-content\/uploads\/2019\/08\/a4725bc4-46aa-4b04-96fa-74a833d8502b.jpg\" alt=\"\" width=\"640\" height=\"640\" srcset=\"https:\/\/noticiasmercedinas.com\/site\/wp-content\/uploads\/2019\/08\/a4725bc4-46aa-4b04-96fa-74a833d8502b.jpg 601w, https:\/\/noticiasmercedinas.com\/site\/wp-content\/uploads\/2019\/08\/a4725bc4-46aa-4b04-96fa-74a833d8502b-150x150.jpg 150w, https:\/\/noticiasmercedinas.com\/site\/wp-content\/uploads\/2019\/08\/a4725bc4-46aa-4b04-96fa-74a833d8502b-300x300.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>Este martes 27 de agosto el mercedino <strong>Paulo Luc\u00eda<\/strong> ser\u00e1 parte de las \u201c4tas Jornadas Nacionales Pymes\u201d, con una ponencia integrada en \u201cMarketing de trinchera: estrategias y t\u00e1cticas que impactan en un tu pyme\u201d, en dependencias de la Universidad de Belgrano, desde las 19 horas, en calle Zabala 1837, de la Ciudad de Buenos Aires.<\/p>\n<p>\u201cCon la agencia estamos trabajando mucho, tenemos mucha cantidad de clientes en el segmento Pyme, y esta actividad es para cerrar este a\u00f1o y preparar la apertura de 2020, en el que vamos a dar desde la agencia junto con <strong>Eduardo Sebriano<\/strong>, un pope del marketing, capacitaciones. Trabajamos en los conceptos de meter procesos en el marketing y en la publicidad, que arrancan desde el conocimiento de la gente del <em>insight<\/em>\u201d, cont\u00f3 Lucia, quien desde mitad de a\u00f1o estuvo viajando mucho por Salta, Neuqu\u00e9n, Entre R\u00edos y otras provincias dando capacitaciones junto a la UBA y el Ministerio de Agroindustria.<\/p>\n<p>Un proyecto es que \u201cMarketing para crecer\u201d el a\u00f1o que viene sea un programa ejecutivo para acercar capacitaciones a pymes, a sus directivos, a comercios, industrias y dem\u00e1s, sobre marketing y su implementaci\u00f3n. \u201cLa ideas es pensar, dise\u00f1ar y ejecutar el plan de la empresa tratando de lograr su objetivo de negocio completo, crear una estrategia y ejecutarla t\u00e1cticamente\u201d, explic\u00f3 Luc\u00eda.<\/p>\n<p>En este sentido, en la actualidad la charla que dan se llama \u201cMarketing de trinchera\u201d, porque creen que el marketing del frente de batalla \u201cnos tiene d\u00eda a d\u00eda a las pymes laburando, midiendo resultados y corrigiendo en la acci\u00f3n\u201d. Aunque creen que el paradigma cambiar\u00e1: \u201cSabemos que el a\u00f1o pr\u00f3ximo habr\u00e1 un cambio, que m\u00e1s all\u00e1 de lo pol\u00edtico incluir\u00e1 cambio de reglas y habr\u00e1 que adaptarse. Queremos aportar al desarrollo de las pymes con los conceptos de marketing y que les puedan sacar provecho\u201d, sostuvo el especialista.<\/p>\n<p>Por \u00faltimo, explic\u00f3 que el martes 24 de septiembre habr\u00e1 una charla de este tipo en Mercedes, en dependencias de la C\u00e1mara Econ\u00f3mica, para bridar asesoramiento a pymes locales.<\/p>\n<p>Paulo Luc\u00eda es responsable de <span style=\"color: #000080;\"><a style=\"color: #000080;\" href=\"http:\/\/paulolucia.com.ar\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>una agencia de publicidad especialista en Pymes<\/strong><\/a><\/span> que lleva su nombre y trabaja desde hace mas de 10 a\u00f1os, contando con una amplia experiencia.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Este martes 27 de agosto el mercedino Paulo Luc\u00eda ser\u00e1 parte de las \u201c4tas Jornadas Nacionales Pymes\u201d, con una ponencia integrada en \u201cMarketing de trinchera: estrategias y t\u00e1cticas que impactan en un tu pyme\u201d, en dependencias de la Universidad de Belgrano, desde las 19 horas, en calle Zabala 1837, de la Ciudad de Buenos Aires. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":26528,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[74],"tags":[6182,4317,6181,4920,376],"class_list":["post-26527","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emprendimientos","tag-eduardo-sebriano","tag-marketing","tag-paulo-lucia","tag-publicidad","tag-pymes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Publicista Paulo Luc\u00eda y el marketing: &quot;Queremos aportar al desarrollo de las pymes&quot;<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/noticiasmercedinas.com\/site\/2019\/08\/27\/publicista-paulo-lucia-y-el-marketing-queremos-aportar-al-desarrollo-de-las-pymes\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publicista Paulo Luc\u00eda y el marketing: &quot;Queremos aportar al desarrollo de las pymes&quot;\" \/>\n<meta property=\"og:description\" content=\"Este martes 27 de agosto el mercedino Paulo Luc\u00eda ser\u00e1 parte de las \u201c4tas Jornadas Nacionales Pymes\u201d, con una ponencia integrada en \u201cMarketing de trinchera: estrategias y t\u00e1cticas que impactan en un tu pyme\u201d, en dependencias de la Universidad de Belgrano, desde las 19 horas, en calle Zabala 1837, de la Ciudad de Buenos Aires. 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