{"id":67382,"date":"2021-05-15T10:57:32","date_gmt":"2021-05-15T13:57:32","guid":{"rendered":"https:\/\/noticiasmercedinas.com\/site\/?p=67382"},"modified":"2021-05-15T10:57:32","modified_gmt":"2021-05-15T13:57:32","slug":"jesica-rey-aseguro-que-desde-la-oposicion-buscan-instalar-la-anti-politica","status":"publish","type":"post","link":"https:\/\/noticiasmercedinas.com\/site\/2021\/05\/15\/jesica-rey-aseguro-que-desde-la-oposicion-buscan-instalar-la-anti-politica\/","title":{"rendered":"Jesica Rey asegur\u00f3 que desde la oposici\u00f3n buscan \u201cinstalar la anti-pol\u00edtica\u201d"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-67384\" src=\"https:\/\/noticiasmercedinas.com\/site\/wp-content\/uploads\/2021\/05\/jesica-rey-e1591390864524.jpg\" alt=\"\" width=\"900\" height=\"530\" srcset=\"https:\/\/noticiasmercedinas.com\/site\/wp-content\/uploads\/2021\/05\/jesica-rey-e1591390864524.jpg 900w, https:\/\/noticiasmercedinas.com\/site\/wp-content\/uploads\/2021\/05\/jesica-rey-e1591390864524-300x177.jpg 300w, https:\/\/noticiasmercedinas.com\/site\/wp-content\/uploads\/2021\/05\/jesica-rey-e1591390864524-768x452.jpg 768w, https:\/\/noticiasmercedinas.com\/site\/wp-content\/uploads\/2021\/05\/jesica-rey-e1591390864524-640x377.jpg 640w, https:\/\/noticiasmercedinas.com\/site\/wp-content\/uploads\/2021\/05\/jesica-rey-e1591390864524-681x400.jpg 681w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<audio class=\"wp-audio-shortcode\" id=\"audio-67382-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/noticiasmercedinas.com\/site\/wp-content\/uploads\/2021\/05\/Rey150521.mp3?_=1\" \/><a href=\"https:\/\/noticiasmercedinas.com\/site\/wp-content\/uploads\/2021\/05\/Rey150521.mp3\">https:\/\/noticiasmercedinas.com\/site\/wp-content\/uploads\/2021\/05\/Rey150521.mp3<\/a><\/audio>\n<p>La ministra de Comunicaci\u00f3n P\u00fablica de la Provincia de Buenos Aires, Jesica Rey, se refiri\u00f3 a los desaf\u00edos de comunicar la gesti\u00f3n en el marco del violento discurso de los medios hegem\u00f3nicos y en contexto de pandemia.<\/p>\n<p>En declaraciones a Pueblo por Radio Provincia sostuvo que \u201cla pandemia cambi\u00f3 las prioridades y tuvimos que entrar en un modo de comunicaci\u00f3n de crisis permanente. Todos nos preparamos para comunicar en crisis, pero no en crisis permanente\u201d.<\/p>\n<p>En ese marco, Rey explic\u00f3 que \u201cen marzo del a\u00f1o pasado, cuando todo esto comenz\u00f3 a instalarse, hab\u00eda que informar y llevar tranquilidad. Era un momento de aprendizaje, ten\u00edamos que aprender c\u00f3mo cuidarnos, qu\u00e9 funci\u00f3n cumplir cada uno para cuidarnos. Luego las etapas avanzaron y tuvimos que cambiar hasta llegar a fin de a\u00f1o y empezar a convencer de que hab\u00eda que vacunarse\u201d.<\/p>\n<p>Rey remarc\u00f3 que \u201ctuvimos que convencer a la gente de que era seguro vacunarse, comunicacionalmente fue un gran desaf\u00edo. Todos esper\u00e1bamos la vacuna y cuando lleg\u00f3 tuvimos que comunicar que era bueno vacunarse. Tuvimos que surfear sobre una ola bastante compleja, instalada desde el sentido com\u00fan\u201d.<\/p>\n<p>Agreg\u00f3 que \u201ccreo que la pandemia nos vino a ense\u00f1ar muchas cosas, como la necesidad imperiosa de un Estado presente, que se haga cargo de muchas situaciones. El ejemplo del debate de qui\u00e9n puede comprar vacunas lo dej\u00f3 muy en claro, a veces me encuentro explicando cosas que me sorprenden porque uno creer\u00eda que est\u00e1n muy claras. Llegamos al l\u00edmite de decir que ning\u00fan pa\u00eds del mundo le vende vacunas a ning\u00fan privado del mundo\u201d.<\/p>\n<p>En ese sentido, a\u00f1adi\u00f3 que el contexto actual \u201cnos pone en tensi\u00f3n por explicar la necesidad de un Estado presente cuando todo el tiempo lo que se busca es el anti-Estado y la anti-pol\u00edtica\u201d. Destac\u00f3 que desde la oposici\u00f3n \u201cbuscan instalar la anti-pol\u00edtica para negar al poder, llegar al Estado y luego usarlo para su propio beneficio. Ese es el fin principal de todo este debate\u201d.<\/p>\n<p>En otro orden, Rey adelant\u00f3 que el gobierno bonaerense trabaja en una serie de normativas \u201cpara priorizar a los medios de la Provincia\u201d, sabiendo que \u201ccuando intent\u00e1s hacer esto termina judicializado por los grandes medios que reclaman por su capacidad de penetraci\u00f3n, mayores aportes\u201d.<\/p>\n<p>No obstante, dijo que \u201ctrabajamos en normativas que seguramente ser\u00e1n tratadas en la Legislatura, que nos permitan priorizar a los medios de la Provincia, a la gente que comunica, trabaja y piensa en la Provincia\u201d.<\/p>\n<p>\u201cNecesitamos generar acompa\u00f1amiento econ\u00f3mico y las herramientas que les permitan desarrollarse, ampliar el abanico de gente y herramientas para que tengamos cada d\u00eda una comunicaci\u00f3n un poco menos de trinchera. No pretendo medios sin ideolog\u00eda, pero lo m\u00e1s saludable ser\u00eda que cada uno sea partidario de lo que piensa y no lo quiera vender como objetividad\u201d, concluy\u00f3 la ministra Rey.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u25a0 La ministra de Comunicaci\u00f3n P\u00fablica bonaerense habl\u00f3 de los desaf\u00edos de comunicar la gesti\u00f3n en el marco del violento discurso de los medios hegem\u00f3nicos y en contexto de pandemia.<\/p>\n","protected":false},"author":16,"featured_media":67384,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4210],"tags":[8010,25],"class_list":["post-67382","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-medios","tag-jesica-rey","tag-medios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jesica Rey 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