{"id":96568,"date":"2022-08-05T18:11:51","date_gmt":"2022-08-05T21:11:51","guid":{"rendered":"https:\/\/noticiasmercedinas.com\/site\/?p=96568"},"modified":"2022-08-05T18:11:51","modified_gmt":"2022-08-05T21:11:51","slug":"women-economic-forum-recibe-distincion-marca-pais","status":"publish","type":"post","link":"https:\/\/noticiasmercedinas.com\/site\/2022\/08\/05\/women-economic-forum-recibe-distincion-marca-pais\/","title":{"rendered":"Women Economic Forum recibe distinci\u00f3n \u201cMarca Pa\u00eds\u201d"},"content":{"rendered":"

\"\"<\/p>\n

La Secretaria de Promoci\u00f3n Tur\u00edstica del Ministerio de Turismo y Deportes de la Naci\u00f3n,\u00a0Dra. Yanina Mart\u00ednez<\/strong>,\u00a0<\/strong>hizo entrega de la distinci\u00f3n Marca Pa\u00eds<\/strong> a la Directora del Women Economic Forum Argentina<\/strong>, Dra. Lina Anllo <\/strong>y, de esta manera, WEF<\/strong> se convierte en el primer foro<\/em> de Argentina en recibir este importante reconocimiento.<\/p>\n

El Women Economic Forum<\/strong> (WEF)\u00a0es el \u00fanico foro enfocado en la econom\u00eda de la mujer,\u00a0se celebra anualmente en Nueva Delhi (India) y ya cuenta con m\u00e1s de 500 cap\u00edtulos regionales. En Argentina comenz\u00f3 a celebrarse en el a\u00f1o 2020 y la edici\u00f3n 2022 se realizar\u00e1 en el mes de octubre en la Ciudad de Buenos Aires en el Palacio San Mart\u00edn.<\/p>\n

Ser\u00e1 un gran evento de convocatoria a nivel federal e internacional, contar\u00e1 con la visita de m\u00e1s de veinte delegaciones internacionales, presencia de todas las provincias argentinas y profundizar\u00e1 en el rol de la mujer en la reactivaci\u00f3n econ\u00f3mica mundial.<\/p>\n

\u00abEste evento, sumada a la Misi\u00f3n Comercial a Italia que se realizar\u00e1 en el marco del WEF en el mes de septiembre, re\u00fanen todas las condiciones para ser denominados eventos pa\u00eds, ya que muestran nuestros valores, objetivos y talentos propios de nuestra Argentina\u00bb, expres\u00f3 la Secretaria Mart\u00ednez. E<\/p>\n

n dicha entrega participaron autoridades del WEF -Dra. Anllo, Lic. Cani-, la embajadora del WEF Lic. Natalia Facciolo y la colaboradora del WEF Luciana Zambrano, por parte del Ministerio estuvieron presentes, la Secretaria de Promoci\u00f3n Tur\u00edstica, Dra. Mart\u00ednez, la Directora Nacional de Marca Pa\u00eds, Nadia Zanardi, el Director de Competitividad de Marca Pa\u00eds, Mart\u00edn Giralda y la Directora Nacional de Fiestas Nacionales y Eventos, Fernanda Rodr\u00edguez.<\/p>\n

\"\"<\/p>\n

Desde 2004 Argentina cuenta con marca pa\u00eds, la que tuvo una marcada evoluci\u00f3n desde el 2020, la misma busca posicionar a Argentina en el contexto internacional mediante sus factores diferenciales como sus tradiciones, su cultura, sus productos y servicios, el talento nacional y los destinos tur\u00edsticos.<\/p>\n

La Marca Pa\u00eds Argentina es una herramienta no solo de\u00a0posicionamiento, sino tambi\u00e9n de desarrollo tanto a nivel nacional como internacional de \u00e1reas claves de la econom\u00eda tales como el turismo, las exportaciones, la cultura y las inversiones; contribuyendo al aumento de nuestra competitividad en el escenario global, dando a conocer nuestros productos y valores asociados. Es una herramienta de gran utilidad para la construcci\u00f3n de nuestra identidad.<\/p>\n

\"\"<\/p>\n

Impacto en nuestra ciudad
\n<\/strong>A partir de este encuentro, se comenz\u00f3 a delinear acciones en conjunto entre WEF, el Ministerio de Turismo y Deportes de la Naci\u00f3n, la Municipalidad de Mercedes y la C\u00e1mara Econ\u00f3mica Mercedina con el fin de recibir a las delegaciones internacionales presentes en el WEF en nuestra ciudad, al cierre del mismo.<\/p>\n

Ser\u00e1 una acci\u00f3n mancomunada que va a favorecer que las empresarias y funcionarias internacionales experimenten de primera mano nuestra cultura, gastronom\u00eda y mostrar las virtudes y bondades al mundo de nuestra querida ciudad.<\/p>\n

Al mismo tiempo, una oportunidad de negocios y networking para los empresarios, emprendedores y funcionarios de Mercedes con sus pares de otros pa\u00edses.<\/p>\n

Para m\u00e1s informaci\u00f3n: www.wefargentina.org.ar<\/a><\/p>\n

\"\"<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

\u25a0 Por ser el \u00fanico foro mundial enfocado en la econom\u00eda de la mujer. 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